Have your
blog position decreased drastically in SERP, especially Google? One of my blogs
is, and that make my blog traffic 'freefall' or drop. For a blogger or internet
marketer, loss of traffic from search engines suddenly is something that is
very annoying, or I call it a disaster…. Why do I say that? Just like offline
stores, when visitors who come to the store suddenly no longer exist,
the store will be quiet and no sales. And if this happens continuously in a
long time, store certainly would go bankrupt and out of business.
For an
online business or online business development, traffic from Google search
engine is something that is very valuable. Especially if the blog is on the main
page of Google search results. Traffic that comes to the blog will be abundant
and sales conversions will usually directly proportional with the traffic
coming from Google search engine. Imagine if all the potential traffic lost all
within the shortest possible time....
There are
several things that cause your blog dropped in Google SERP position suddenly.
The following are some of the causes:
1. Google Sandbox Effect
GoogleSandbox is the punishment given by Google search engine to blog that violates
standard Google search engine. The most commonly experienced are sites that do
spamming, both internal and external of the blog. By the time a blog has been
entered into the Google Sandbox then the blog will not appear in Google search
results. Imagine the effect on your online business blog when we are punish by
Google Sandbox.
To restore
the affected of Google Sandbox is not something easy and fast. Although many
webmasters succeed to restore their blog, the process and effort is quite a
lot. Usually they made several efforts such as improved blog content for the
better, build backlinks from authority sites, and others.
2. Google Honeymoon that Finally Ended
Google
Honeymoon phenomenon is the moment when a new blog suddenly got very good rank
in Google's search engine, could even reach the top 5 positions in a very short
time. But when Google Honeymoon ends, the position of the blog is no longer
visible on the main page of Google search. Somehow the Google called it Google
honeymoon, but this phenomenon could make us who initially excited and end up
disappointed because the blog move into a position that is not reachable
potential visitors.
3. Malware
This is
one of the sophistication of the Google search engine, they knew that a blog
containing malware or malicious script code for visitors. Google's search
engine will give you a warning to potential visitors that the blog contains
harmful malware, and potential visitors that certainly did not want to take the
risk of opening a site that is harmful to the computer. Sites that contain
malware will have a bad reputation, both from a search engine or user. At the
end of this site will be 'thrown' on Google search pages.
We must be
aware in entering into a file hosting because based on my experience, there are
some files that can be infiltrated by malware. An example is when someone gives
free Premium Themes to me, and then I install it to my blog. In a short time I
got an email from Google that inform me there are malicious scripts. That's
Creepy huh?
4. Unoriginal blog content
Copying
content from others blog is often done by slacker blogger. A highly skilled
plagiarism will not able to avoid the effects of his actions to copy other
people's content without giving credit to the original content. We've often
read that Google really liked the original and useful content to readers, and
will give a penalty to the blog that its content was copied from another source.
Copying
content from other sources without giving credit to the original content author
is something that is very annoying. In my opinion they are just like a thief. I
admit that I often write about the same topic as other blogs but with a
different grammar and with my own language style and it is still acceptable by
Google. If we want to have a blog that is well liked and well favored search
engines for a long time, you should start learn to build your own content. Be yourself
and be original.
5. Google Algorithm Changes
Google is
very concerned with their search results. This can be seen from the significant
changes that they do on their algorithms. At that time 'robot / automatic' blog
often get a good position in the search engines, now 'robot / automatic' blog is
getting disappear from search engine and Google prefers blog which have
original and updates content.
If we pay
attention, this time Google is very often update their site's search results.
No wonder that we often see changes in search results on Google. Algorithm
updates that often lead position in Google SERP blog often changes. But do not
worry, if you have content that is informative, original and your blog has a
good structure, this algorithm change did not significantly affect the position
of your blog in the Google search engine.
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