What is Google Mobilegeddon and How to Deal With It?

What is mobilegeddon algorithm?

Since April 21, 2015 Google released an algorithm known as mobilegeddon algorithms. This algorithm is assigned to customize all of the search results on mobile version. This means sites that are not responsive or not serve in mobile version will be adversely affected by this algorithm. In practice this does not directly change blog’s traffic; but there are already some blog affected.

What Google believes is that 80% of internet users of their services today come from mobile users, or in other words dominated by Smartphone users. That was one of the reasons behind the launch of the mobilegeddon algorithm.

Although the effect is not felt scary, but it's worth every webmaster prepare their mobile display more seriously.

How can you know if your blog mobile friendly?

To determine whether your blog template is support mobile version, you could use a tool called Google mobile-friendly test. With this tool you can find your blog is mobile-friendly or not. The use of this tool is very easy, you just type in url address of your blog and this tool will inform your blog. If your blog is mobile-friendly, then result must be like this :

But if result as picture below, you should made couple changes with your blog as recommended by Google in order to support mobile-friendly.

What should be done if your blog does not support mobile-friendly?

1.     URL

A few years ago or more precisely in 2012, I had read an article on Google's blog that explains how to optimize site for Smartphone visitors. The article explained that the use or the addition of mobile URL / m. on domain to redirect mobile users is not a good thing and will not make your site Mobile-Friendly.

Solution of this problem is not to redirect mobile users to a page or other sub-domain, so tries to make mobile visitors remain on main site and is not redirected to other pages.

2.     Template

You can use responsive template to preserve original design of your template, it would be much better if you disabling some JavaScript in order to prevent blog load too heavily when accessed by mobile users.

3.     Advertising Placement

There is term 'above the fold' which essentially urges webmaster to fix their particular layout of template for the position or putting ads on mobile template, where Google has made it clear that it is forbidden to advertise too much over the content.

Actually there is Google algorithm which specifically deals with such matters, namely Top Heavy algorithm that has mission to execute too many websites that advertise on header so as to make content or blog posts as if crushed by ads.

However, it is possible that Google mobilegeddon algorithm will also participate raided sites that putting too much advertising on the header, it is just my prediction only.

4.     Internal Link

Use of manual internal link is necessary, especially if you do not have a blog template feature related articles. This serves to help visitors find other relevant articles.

The use of internal links in article can be a way to use naked url or it would be much better if wrapped with the anchor text of internal links were given title that you create become more SEO Friendly, internal use of anchor text in link also has potential to increase and decrease the chance of bounce rate.

The point is we do not need to worry about the appearance of the Google algorithm, because any algorithm of Google, the content will still be king and queen will remain a backlink.

 "Content is King and Backlink is Queen"