The Importance of Keywords Research in SEO Strategy

Choosing right keywords for blogs is very important. If you choose the wrong keywords then don’t be surprised if your blog is empty from visitors.

What is a keyword research?

Keyword research is one part of SEO or search engine optimization. Keyword research is the most important step in SEO strategy.

For those of you who want to get visitors from search engines then there is no reason not to do keyword research. You can still get the end of the search engines without keyword research, but will not be maximized.

Keyword research is essentially a search for keywords that are often typed by netter in the search engine and optimize these keywords on blogs that we manage.

Differences Between Short and Long Tail Keywords

When we do keyword research then we will find two types of keywords, short and long tail keywords.

Short tail keywords are keywords that are usually only consist of one or two words. For example: Blogging, Money Blogging, SEO Friendly, Monetize, etc

These types of keywords usually have a very high level of competition. It’s very difficult for us to compete on keywords like this unless we already an expert in the science of SEO.

So what are long tail keywords? Long tail keywords are an extended version of the short tail keywords. For example: How to monetize your blog, 6 Steps to optimize your blog, etc

Of the two types above where most nice?

If you are a beginner then obviously long tail keywords is recommended because the level of competition is likely to be lower and easier for us to mastering the top of search engine positions.

Disadvantages of long tail keywords are not as much traffic it brings in short tail keywords. It is also quite difficult to find long tail keywords are really nice.

How to Conduct Research Keywords?

To conduct research keywords, we can use the tolls provided by Google that is Google AdWords: Keyword Planner. This tool has very complete facilities; we can determine variations of keywords along with a number of search words, the level of competition through price estimate click advertising for these keywords. For bloggers who want to monetize their blog with Google AdSense, this tool is suitable.

In addition to using a tool from Google, we can also use other tools such as ubersuggest.com, and others.