3 Basic Things on Blog Optimization

Optimizing a web page to get good rankings in the search engines (especially Google) is not difficult as it seen if we know how to do it. We can learn it by accessing information from the Internet, such as e-books and articles. There are 3 basic things that I learned about optimizing and I would share it with you.

There are 3 basic things about SEO that we need to know and do if you want to optimize your website in search engines. Those 3 things are: Research Keywords, SEO Friendly Website (On Page Factor) and backlinks (Off Page Factor). We will be easier to do a website optimization if we can understand the three basic things.

1.    Keywords

Keywords are a phrase or series of words that someone typed in the search field when they look for information on search engines, such as Google. Keywords can be one word, two words, three words, or even could be in the form of short sentences, depending on each user. In one niche, there are some keywords that are often used by Google search engine users. Well the website owner needs to do research keywords to find the keyword list.

Keywords research are the steps taken by the owner of the website to search and determine the keywords that are most relevant to the niche of website that will be built, both the keywords of the main page or to page article. By doing keywords research we could know what keywords are searched by Google users, and how the level of competition on that keyword.

If we use the right keywords, the opportunity to get a good ranking in the SERP (Search Engine Result Page) is large, and of course will provide great potential traffic to the website. Using the right keywords means that these keywords are keywords that are most relevant to your business website, widely used Google's users, and the level of competition could still be won.

There are many ways you can do in choosing the right keywords for your website. One of the best ways to find these keywords is by using free tools from Google, the Google Keyword Planner.

2.    SEO on Page

SEO friendly website is a website that is built with a certain standard so that the website is easy to navigate and recognized by search engines. In addition, the web must also provide benefits to the user and easy to use / navigate. Actually there are many things that are in the On Page Factor website. Based on my experience, couple things that influential in the power of On Page SEO, are:

a.     Keywords Placement

If you want to optimize your web pages for specific keywords, then make sure those keywords are listed in the pages of your website so that Google understand better what the focus of your website pages. Some parts of the website you need to add the keyword is:

·         Title Tag / Title webpage

·         Meta Description

·         Initial paragraphs article

·         Semantic URLs

·         Navigation System

·         H1, H2, H3 tags

·         Internal links

·         The image file (Alt)

b.     Quality and Relevant Content

Website that have a lot of quality content will definitely appear on the first page of Google. Make sure you have quality content and relevant to the topics of your site. Consider also creating detail content, detail and long content is usually easier to enter in the main page of Google and tend to last longer in Google SERP. If you want to optimize the content for certain keywords, make sure the keyword is in the first paragraphs between 100-150 words.

c.      Load Speed

Google had mentioned that the speed of website loading is one very important factor in SEO. Slow loading website process usually closed by a user who can’t wait, so this affects the search results on Google. To check the loading speed of the website can use GTMetrix.com.

d.     Increase Your Website User Interaction

User interaction on the website was influential in SEO. This user interaction will make the bounce rate on the website smaller. To reduce the bounce rate we could add multimedia to the article in the blog post, such as adding an attractive image, add video, or diagrams, so it will be more interesting content and make the user linger. Also, give your audience a chance to give their opinions or comments by adding a comment box at the end of article.

3.    SEO off Page (Backlinks)

Backlinks is a link or a link from a web page to other websites, in other words a website providing recommendations to their users to visit other websites. The purpose of building backlinks is to increase the popularity of a web page on the internet, so that the website is likely to get a better position SERP (Search Engine Result Page) Google.

There are many websites that can be utilized to build backlinks. You can use some of these websites to build effective backlinks:

a.     Links from social media

Some social media that can be use to building backlinks is Google+, Twitter, Facebook, Instagram, etc. Links from social media is usually nofollow, but still will increase the popularity of a web page.

b.     Links from social bookmarking

Diigo.com, Stumbleupon.com, Folkd.com, etc is a social bookmarking. There are nofollow links and some are dofollow. Optimization using social bookmarking is usually very effective for local websites, but need to be careful because too many links from social bookmarking sites in a short time could be bad.

c.      Links from Forum Signature

Excess links from forum signatures are we could put links in the article that we post on the forum. But don’t make SPAM as most forum sites is highly regulated.

d.     Links from Web 2.0 properties

Some web 2.0 that I often use is Blogger.com, WordPress.com. Tumblr.com, Edublogs.org, Bravenet.com, etc. Links of web 2.0 is mostly DoFollow. For Blogger and Tumblr usually I take advantage of aged blog and already has a Page Rank (PR) as a source of backlinks.

All three mentioned above are the foundations of SEO. I believe if we do these three things continuously and consistently, our blog could appears on the first page of search engines, especially Google.