What is email marketing?

In this technological age almost everyone has email (electronic mail) for a variety of purposes, be it for work purposes, business, social media or as online transactions. It is certain that those who use a computer or laptop for everyday activities have email accounts from a variety of free or paid email service.

In the world of internet marketing, the use of email lists for marketing is one of the most effective marketing strategies because we can offer directly into email inbox and read by them. In addition, email marketing is considered more effective for marketing in reaching potential customers.

Actually, What is Email Marketing?

As already mentioned above, email marketing is a marketing method that is often carried out by the online business by using mail media (electronic mail). Email marketing is sent to prospective customers who haven’t bought the product, and also to customers who have become customers. Otherwise sending email products offers to prospective buyers, media mail is also often used as a media to establish a good relationship with the subscriber via e-mail newsletters.

With email marketing, an entrepreneur can always connect with their customers or prospective customers continuously. Beside to offering products, email marketing can also create relationships between businesses with their customers well maintained over the long term.

Several Type of Email Marketing

There are several types of email marketing are done by online entrepreneurs, including direct mail, email retention, and advertise in other people's e-mail list.

1.      Direct Email

Direct mail is a message that you send to an email list of customers where the email message containing offers or promotions. Direct mail can be in the form of text-only or can be in the form of attractive multimedia.

A lot of online businesses are mistaken in using direct mail to their customers to send offers / promotions repeatedly so it containing SPAM. Wrong approach (SPAM) to customers or prospective customers can have negative consequences, such as existing customers or prospective customers will remove our email address from their White List or unsubscribe.

2.      Retention Email

Retention emails are emails that send to existing customers to stay connected with our business, it is crucial for all types of businesses. Content in the email message retention usually aim to maintain good relations between employers and their customers, this is one of the different ways to offer our products to customers. By doing so, we will be easier to market new products or services to customers with a unique approach.

For entrepreneurs who market their products or services online and wish to continue to maintain good relationships with their customers, it must regularly send emails to customers and subscribers. Retention emails should not contain promotional messages. It could be containing tips and valuable information that is important to be known by the customer. Customers who happy with the contents of your email will be kept loyal to your business. This is very important for all entrepreneurs, especially those who have a business in a competitive market.

3.      3rd Party Services

This is one of marketing method that is very effective in online marketing. For those who don’t have a lot of email lists and subscribers, we can utilize email lists from other publishers. We pay some money to them to send an email to their list where in the email containing our business promotional messages.

A lot of owners of successful products market their products in this way. Those who have an email list that pretty much normally is willing to market the products of others to benefit, either by affiliates or by other means. So do not be surprised if there is an online business that can earn millions dollars in a single day on the internet by utilizing email marketing.