What is Internet Marketing?

Based on the definition, internet marketing is an online marketing activity via internet. Well, if we're talking about marketing, its mean that not only sales but also includes the promotion, branding, and build relationships with customers by online.

So, what's the point we do internet marketing? Of course, every business, no matters it was an offline and online business definitely want to increase their sales or want to make their brands more famous. Internet is one of the best media to provide information for Internet users (Netter) about their business, and also as a media to sell their products.

In order to understand more about internet marketing, I will try to explain in simple way and gives some examples of internet marketing that is usually done by the internet marketer. Internet marketing can be divided in two parts, as a Source of Income and Promotion Purpose.

Here is a simple explanation about both parts:

I.       Internet Marketing for Income Source

Nowadays, the Internet has become one of the lifestyle of the people in the world, especially for those who have gadget with the latest technology such as smart phones, tablets, and laptops. Just take a look around, almost everyone already has a smart phone.

Use internet marketing to generate revenue can be done with some type of business, such as PPC (Pay Per Click), PPS (Pay Per Sale), PPL (Pay Per Lead), selling their own products, and online auction business.

a.  PPC (Pay Per Click)

PPC (Pay Per Click) Programs is mostly done by the owner of the blog to earn money from their blog. Income derived from the PPC program is from the clicks made by visitors who are interested in an advertisement in the blog. The publisher or owner of the blog will be paid per click made by visitors, where the price per click has been determined in advance by the advertiser. Some companies that offer PPC programs include: Google Adsense, Bidvertiser, Chitika, Infolinks and etc.

b.  PPS (Pay Per Sale) or Affiliate Program

From the name we might be able to understand about this program. We will get paid every time a purchase of a product derived from our own affiliate link. The amount of income depends on the number of items sold, and also rate the percentage of commission from the owner of the goods. Companies offering PPS program include: Amazon.com, Clickbank.com, and others.

c.   PPL (Pay Per Lead)

This is an affiliate program where the seller / vendor will give you a commission every time we managed to send leads to the seller / vendor. For example, we direct Internet users to register with an email newsletter, a free trial, or fill out a form, through an our affiliate link. One company that offers the PPL program is MaxBounty.com.

d.  Selling Own Product or Other People's Products

Today, sell something via the Internet is not something extraordinary. We can sell any product via the Internet whether it in physical or digital form. If we have an offline business, we can sell the products through the internet.

Besides selling our own products, we can also earn money by selling other people's products. We could be a reseller or dropshipper who sells other people's products.

e.  Online Auction

On the internet there is a place to sell our goods or other’s goods that we help to sell, by auction. Surely this can be beneficial because we can sell our goods to the highest bidder. Known company that provides the facility of online auctions: eBay.com, Flippa.com, and others

II.   Internet Marketing for Promotion Purpose

The second form of Internet marketing that aims for promotion. Internet is one of effective media for building a brand and makes our business blog popular.

There are many ways to promote your business through the internet, including through SEO (Search Engine Optimization), through PPC Advertising (PPC Advertising), Email Marketing, Mobile Advertising, and Social Media Marketing.

a.  PPC Advertising (PPC Ads)

Unlike the PPC program for publishers, PPC Ads program is intended for Advertisers who want to promote their business. In this case, we as advertisers have to spend money to the companies who running PPC Ads. And they will show our ads on their network of publisher sites. Of course we can set the ad rates in accordance with the existing budget.

Some companies that offer this program are: Google Adwords, Yahoo Advertising, MSN Advertising Center, and others.

b.  SEO (Search Engine Optimization)

SEO is a form of online promotion that I like for free. However, SEO requires special expertise; the process requires a long time. That is why there is a lot of blog owners are willing to spend money to hire SEO services to make their business sites conducted in the main page of search engine results.

c.  E-mail Marketing

E-mail marketing is process of marketing products or services using email as media. There is various kind of E-mail marketing, there is direct mail, email retention, and advertise in other people's email. Marketing through email is usually effective for promotion or sales letter because it can be directly sent to the owner of the email account.

d.  Mobile Advertising

Mobile advertising is advertising services through mobile devices. Smartphone users are now numerous, and usually they carry phone wherever they are. This is what makes mobile advertising is very effective for business promotion media. Some models of mobile ads are by SMS, MMS, Banner Ads, Games, and others.

e.  Social Media Marketing

Similarly with SEO, online promotion using social media can do for free. As we know, users of social media such as Facebook, Twitter, Google+, and YouTube, had been increase much. And this is a very effective as a media campaign of any product.