How to Make Your Blog Template SEO Friendly?

It can’t be denied if template is one of the factors that affect SEO on your blog. So selection of blog template is very important. A good template commonly liked by Search Engine and your blog visitors. Search Engine would be easily crawl to your blog because you have good structure of template. Good template navigation also made your blog visitors feel comfortable when they read your post and search for information through your blog.

That kind of good template, we called a template that SEO Friendly. So, what makes blog template liked by search engine? Here are parts of blog template that SEO Friendly :

Title Tag

First thing you need to consider when looking for a good template is structure of Title tag. Title tag is second important thing of on page SEO factor after quality of content or article on a blog.

The question, such as whether it's a good title tag?

The default template of blogger has title structure more or less like this:

"Blog Title: Post Title"

This title structure is not good enough for SEO because if you have long words of blog title then it won’t optimal because Google will only display approximately 70 characters in the search results. If your blog title has long words, automatically your post title will be invisible.

So make sure if you choose a template has a title structure more or less like this:

"Post Title - Blog Title”

or:

"Post Title | Blog Title"

or:

"Post Title: Blog Title”

Especially for the separators as far as I'm concerned there is no difference between "-" "|" and ":" Google will see it as same.

Heading Tag

The second factor after Title tag is a heading tag. There are many kinds of heading tags, of H1, H2, H3, to H6, but not all important headings Tag existence, H1 tag is one of the most important.

Nice template should have H1 tags on all the pages, be it the homepage, posts, as well as static pages. It also should not be contained duplicate H1 tag.

H1 tags are generally used in the title of blog, however some H1 tag on BlogSpot templates have been modified to perform dynamically. On homepage H1 tag located on blog title, when it is on a page posting H1 tag located on the post title. The purpose of this modification is to optimize the post title in Google search results.

So where are the other heading tags? As far as I know there are three heading tags that has quite influential role against Onpage SEO. The first is the H1 tag as described above and the next is the H2 and H3 tags.

I think the H2 and H3 tags are not as important as the role of H1 tag, but it would be very nice if you use it to put keywords in the tag.

Meta Description

Before bloggers issued a feature to put Meta description manually, a lot of templates have been modified to automatically display a Meta description.

I think for now automated Meta description is not good to use again because Blogger own features to include both the Meta description for Homepage or posts.

Weakness of automatic Meta description is the description that is generated become un-unique and impress only for search engines. Whereas if you use Meta description featured by bloggers you can put a description as you wish.

Mobile-Friendly

It is most important to have current blog template that is mobile-friendly features. Mobile-friendly template is simply a blog template that is optimized to be accessible on mobile devices.

Besides, on April Google webmaster had launch new algorithm for mobile usage called Mobilegeddon Algorithm. This new algorithm requires blog and website support with mobile view. Google believed that 80% of Google users use mobile phone or Smartphone.

How we know that blog support mobile-friendly? Well..You may check it on:

https://www.google.com/webmasters/tools/mobile-friendly/

This tool is simple and easy to use. Just write down your blog URL and see the result whether your blog is supported mobile view or not.

Related Post : What is Google Mobilegeddon and How to Deal with It 

Fast Loading

The main purpose of Google search engine is to provide the best experience for users. One concern is the speed of web or blog loading.

Benefits using fast loading blog template are Google search engine will easily crawl to your blog and it may affect to how fast Google indexing your content. Of course, Google does not want to show blogs with super heavy loading on the top of search results.

The second benefit is your blog readers will be happy while browsing to your blog. You may imagine when you visit a blog to seek information, and then when you open it, you have to wait for long time to see the content of that blog. It will be bored and wasting your time.

So if you choose a template try not to use a template with heavy loading.

Navigation and Layout

Still related to user experience, which is blog navigation. Good blog template is template that has easy navigation. I mean blog template can facilitate search engines and blog visitors exploring the contents of your blog. Don’t make them confused with your navigation. Make it structured and easy to understand.

Layout is one of the factors that make blog template SEO friendly. Google really concern about good page layout. It proofed when they launched algorithm in 2014 that specifically concern about page layout.

The characteristics of template like this are have the navigation menu, widgets related post, breadcrumbs, search box, etc.

Related Post : Basic Things to Optimize Blog

Those factors above you need to concern about. Before you choose or purchase a blog template, make sure it supports mobile friendly.

You must try the demo version first and using tools to check the template like chkme.com to check SEO score or other tools that can help you analyze the template. It may seem take a lot of time but believes me it worth.

Having a blog template that SEO friendly is a must if you want to make your blog as business. Planned and build your blog correctly so it will result maximum.