How to Do Keywords Research: A Beginner’s Guide

Keyword research is an important strategy to optimize a blog. It aims to bring up a blog or post on top level of search engines to get potential traffic.

How do I do a keyword research?

Well this time I would like to share a little bit about how to research keywords that hopefully can help you find the right keywords for your blog.

I will use two tools called Ubersuggest and Google Adwords: Keyword Planner.

You could just used Google AdWords: Keyword Planner for research, but produced less variable keyword. Therefore we need the help of Ubersuggest.

The function of Ubersuggest here is to find a keyword variation of our main keyword targets. The goal is of course to find long tail keywords.

While task of Google Adwords: Keyword Planner itself is certain to analyze number of searches, AdWords advertiser competition (suitable for Google AdSense), etc.

What is the process?

Looking for keyword variations

First thing we need to do is find keyword variations of main keyword. The main keyword itself is usually a short tail keywords related to topic you discussed.

For example, if your blog discusses the technology, main keywords can be like:

·         Computer

·         Software

·         Internet

·         Gadgets

·         etc.

To find keyword variations of main keyword, please follow the steps below:

1. Go to http://ubersuggest.org

·   Put main keyword or short tail keywords. In this case for example "Internet Marketing"

· Select the language. In this example, "English/USA"

·        Click Suggest

2. This will bring up a list of related keywords or keyword variations of "Internet Marketing" 

3. Click "Select All Keywords" 

4. Click on the "Get"

5. Copy all the keywords and save it using a .txt file

Analyzing Total Search Keyword

Next step is to analyze the sheer number of search in search engine from keywords that we get from Ubersuggest.

Easiest thing we can do is use Google AdWords Keyword Planner.

How:

1. Go to the Google Adwords: Keyword Planner

    ·   Click the "Get click and cost performance forecast"

    ·   Upload keywords that you have previously saved

    ·   Click "Get forecast"

2. Click the "Download" 

3. Select the .csv file format and click Download

4. Open downloaded CSV file then select which are best keywords based on amount of searches that you want.

Note that the data that is displayed on Google Keywords Planner is not 100% accurate. If it said number of searches per month in 1000, it is not a guarantee of your blog will get 1000 visitors per month if it is in the first position of Google. Could be a lot and could also be less.

Analyze the level of competition

It is no less important of course to analyze level of competition in Google search engine that suit with your SEO skills level you have. For this one we can do it manually.

Data level of competition that exists in Google AdWords Keyword Planner is competition in AdWords advertiser is not competition in Google search engine.

You can take advantage of such a browser extension like SEOQuake or MozBar.

Just enable the Extension and enter keywords in Google search:

Now you can assess level of competition based on PageRank, Alexa Rank, Index, etc. of webs that appear on main page.

Some of the tips that I can give is:

·     Do not choose keywords that are dominated by a web-web otoriatas, for example: Wikipedia

·     Do not choose keywords that are dominated by a web-site with a page rank in the top 5

·    Do not choose keywords that are dominated by the web-page web with authority and domain authority over 50 (use Extension MozBar)

Execute Keyword

If you've found right keywords then next step is to optimize these keywords.