What is SEO and How it works

What is SEO?

Most of us know what SEO (Search Engine Optimization) is. Yup..SEO is efforts made by the webmaster on a blog that aims to increase the visibility of a blog page in the search engines, especially Google. Blog page that has a good ranking on Google search engine will certainly be potential to get more visitors continuously for free.

When we type in a keyword in the Google search, we will see a list of websites / blogs related to that keyword. Website / blog which well optimized and ranks at the top (position 1-4) of search result usually get more visitors compared with blog which at the bottom of the search results. What I mean with website / blog that optimized goodly in terms of SEO is located at the top of the organic search results (Organic Search), not websites or blogs that advertise on Google (Google Ads).

What are the Benefits of SEO for Business?

All businesses should definitely have profit, right? Various methods are done to increase their company's profits, either by doing offline marketing as well as through internet marketing. Here are some benefits of SEO in online marketing business:

1.   Generating Traffic

Website / blog that optimized by good SEO will get good ranks in search engines, eg Google. The better your page position in Google, you have more opportunity to get visitors (traffic). These potential visitors will be prospective customers of your business.

Why do I mention traffic from Google is a potential traffic? Not all traffic sources provide benefits for your business, especially when the traffic comes from the auto surf websites that provide visitors bot to your website. That kind of traffic is totally useless for the development of your business, trust me!

Google users usually type unique keyword when they want to find the product they need, or find helpful information to provide solutions to their problems. When they find your blog through Google which always shows search results based on keywords, they will be a potential costumer because they use keywords that are relevant to your business. The potential traffic will come continuously to your blog for free and will help increase the number of customers and sales of your business.

2.   Increase Brand Awareness of Your Business

Brand awareness is the ability of prospective buyers or consumers to recognize and remember a brand. The more famous brand on a particular niche then chances of sales will also increase. There are many ways to increase brand awareness of a business. One is with a blog in search engine optimization (SEO).

When Internet users search for information related to your niche through Google and find useful information on your blog they will remember the pages that provide valuable information, namely your blog. More and more people are opening your blog from search engines then your business brand automatically will be increasingly well-known, at least among the Internet users.

Actually there are many more benefits of SEO for your business, and I think two points above are the most important. Each person will feel the benefits of SEO for their business when've experienced it myself, which surely will be more stable your business if your blog is well optimized in search engines.

How SEO works?

There are still a lot of bloggers out there who think SEO is a difficult thing to do. But actually, if we want to read and find information, SEO is not that difficult. SEO can be simple if we know the steps sequentially. In the SEO strategy, there are two important things that must be done by an internet marketer, which are: On Page SEO and Off Page SEO. Let’s discuss further.

1.   On Page SEO

On Page SEO is an optimization efforts of blog that done from inside the blog itself. It means the optimization efforts that done by the owner of a blog with designing blog which SEO Friendly. Some of the important elements contained in On Page SEO include:

·     Research keywords to find the main keywords and supporting keywords that are most relevant to the niche of the blog. You could try using free tools from Google's "Google Keyword Planner"

·         Build a blog with good structure, looks nice and fast loading

·         Using the Title Tag that is good for the homepage and the title of the content

·         Adding description that relevant to the website

·         Develop useful content for the audience

·         Set the URL (permalinks) which is SEO Friendly

·         Using Heading (H1, H2, H3, H4)

·         Set the best blog navigation

·         Building internal links

·         Adding keywords in the picture / image

2.   Off Page SEO

Off Page SEO is website optimization efforts conducted from the outside of the blog. Blog with good On Page SEO needs to be supported by the optimization from outside blog. Off page optimization is done by building links (backlinks) from another site to the blog that are optimized. Couple types of links that usually built to increase the popularity of a blog on the internet, are:

·         Links from social media (Twitter, Facebook, Google+, YouTube, etc.)

·         Links of web 2.0 properties (Blogspot, WordPress, Weebly, and others)

·         Links from online forums

·         Links from social bookmarking site

·         Links from blogwalking activities (commenting on the blogs of others)

·         Links from websites that accept guest bloggers 

Well..that was short explanation about SEO, how it was implemented, and what are the benefits for your business blog. Blog optimization in search engine is the process that we have to do on a regular basis because of the search engines (especially Google) always renew their search results and display the most relevant websites and is optimized properly.